SUCCESS STORIES

Delivering ROI for a range of clients and teams

Delivering ROI
for a range of
clients and teams

A selection of the work I’ve led, from leadership and culture work to brand, marketing and communications.

A selection of the work I’ve led, from leadership and
culture work to brand, marketing and communications.

Hayley Davis seated with a cup

Leadership, team and culture

UnitingSA logo

Building and leading high performing teams

Established a high-performing Marketing, Communications and Partnerships team. Created a psychologically safe environment where the team felt supported to contribute, take ownership and grow, strengthening culture, wellbeing, structure and standards, ultimately lifting productivity and results.

Service design and improvement

Completed a comprehensive service review of the Marketing, Communications and Partnerships Business Unit. Facilitated group workshops and sector benchmarking to assess strengths, challenges and opportunities, using the findings to make balanced recommendations on team structure and service improvements.

City of Yarra logo

Organisational culture and engagement strategy

Strengthened organisational culture, alignment and staff engagement across 1,500 employees through facilitated focus groups, workshops and group activities, informing a Strategic Framework and three-year Action Plan.

CEO transition and positioning

Worked directly with new CEO to navigate their first months in the role, providing trusted counsel on positioning, personal brand, messaging and stakeholder engagement. Built staff trust and engagement quickly, helping the CEO establish credibility and direction from day one.

Team culture and performance transformation

Established a high-performing Brand, Marketing and Digital Communications team. By prioritising psychological safety and wellbeing, the team dynamic shifted, strengthening culture and stakeholder relationships and elevating service standards, productivity and results.

Brand, marketing and
communications leadership

Brand, marketing &
communications strategy

UnitingSA logo

Brand strategy leadership

Oversaw brand strategy and execution to strengthen credibility and increase visibility to priority audiences on minimal budget. Directed targeted work across marketing, media, communications, fundraising, partnerships and events.

City of Yarra logo

Strategic brand and marketing leadership

Provided senior strategic leadership on brand and marketing, enhancing council reputation and lifting executive understanding of its value. Improving stakeholder communication, organisational visibility and community engagement.

Change leadership in digital transformation

Boosted employee engagement, culture and adoption of digital initiatives. Worked closely with senior leaders to build their capability and confidence as change champions. Equipped leaders to model and communicate the change with their teams.

City of Moonee Valley logo

Crisis communications leadership

Led crisis communications strategy and delivery, supporting staff and community awareness and confidence through a fast-moving, high-pressure period.

UnitingSA logo

Brand strategy leadership

Oversaw brand strategy and execution to strengthen credibility and increase visibility to priority audiences on minimal budget. Directed targeted work across marketing, media, communications, fundraising, partnerships and events.

City of Yarra logo

Strategic brand and marketing leadership

Provided senior strategic leadership on brand and marketing, enhancing council reputation and lifting executive understanding of its value. Improving stakeholder communication, organisational visibility and community engagement.

Change leadership in digital transformation

Boosted employee engagement, culture and adoption of digital initiatives. Worked closely with senior leaders to build their capability and confidence as change champions. Equipped leaders to model and communicate the change with their teams.

City of Moonee Valley logo

Crisis communications leadership

Led crisis communications strategy and delivery, supporting staff and community awareness and confidence through a fast-moving, high-pressure period.

UnitingSA logo

Brand strategy leadership

Oversaw brand strategy and execution to strengthen credibility and increase visibility to priority audiences on minimal budget. Directed targeted work across marketing, media, communications, fundraising, partnerships and events.

City of Yarra logo

Strategic brand and marketing leadership

Provided senior strategic leadership on brand and marketing, enhancing council reputation and lifting executive understanding of its value. Improving stakeholder communication, organisational visibility and community engagement.

Change leadership in digital transformation

Boosted employee engagement, culture and adoption of digital initiatives. Worked closely with senior leaders to build their capability and confidence as change champions. Equipped leaders to model and communicate the change with their teams.

City of Moonee Valley logo

Crisis communications leadership

Led crisis communications strategy and delivery, supporting staff and community awareness and confidence through a fast-moving, high-pressure period.

Human first.

High performance.
Future ready.

Ready to experience The HD Effect?

+61 408 958 244

impact@thehdeffect.com.au